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Beauty Industry, Beauty Launches

Anomatic & Novelis Introduce Eco-Friendly Alloy

evercycle Cosmetics alloy contains 100% recycled aluminum.

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By: Charlie Sternberg

Associate Editor

Together, Anomatic and Novelis have successfully developed and commercialized an eco-friendly alloy meeting the stringent criteria for anodizing and the aesthetic expectations for cosmetics & beauty packaging.
 
evercycle Cosmetics by Novelis is certified by SCS Global Services to contain 100% recycled aluminum, and comes at a critical juncture as CPG brands are facing new legislation to enhance and standardize climate-related disclosures including GHG emissions, product lifecycle analysis, future targets and goals.
 
“Novelis is proud to offer our customers a new packaging solution that is not only made from 100% recycled aluminum but one that can also be easily recycled again,” said Jami Chime, account manager, Specialty Products, Novelis North America.
 
Greg Beeman, vice president of Supply Chain at Anomatic attests: “Our partnership with Novelis to jointly develop and bring to market this eco-friendly alloy comprised of 100% recycled content, in a challenging and disruptive metal supply environment, further demonstrates Anomatic’s commitment to our customers and their business.”
 
Novelis produces its evercycle Cosmetics alloy in Oswego, New York; Kingston, Ontario; and Buckhannon, West Virginia.

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